Support for people’s Original Tastes
To highlight and share the unique charm, history, and personal stories of small independently-owned businesses to international visitors.
Find the Best Places
Discover hidden gems in Japan!
Use our website to explore the best local shops and make your trip truly unforgettable.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Find the Best Places to Be
In today’s world, where consumer habits tend to favor large corporations, this organization aims to shift attention toward local, independently-owned shops. By uncovering their one-of-a-kind stories, we not only preserve cultural richness but also encourage more people—including foreigners—to visit and support these local gems.
Recently Updated Directories
Stay updated with the latest local shops on our website!
The more local spots you discover, the deeper you’ll understand Japan.
Sample Restaurant
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Sample Digital Agency
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Sample Barber Shop
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Sample Hotel
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Sample Clinic
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Sample Business
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget ...
Recommended Places
In a country full of hidden gems, local shops offer something truly special.
Our mission is to spotlight these independently-owned businesses—places full of culture, history, and personal stories.
Explore beyond the guidebooks and experience Japan through authentic, local encounters that create lasting memories.
How it Works
Interview Local Shops
Volunteer students visit local shops and interview the owners to discover what makes each place special.
Upload Stories
Based on the interviews, the shop's story and photos are posted on our bilingual website.
Discover & Visit
Foreign visitors and residents use our site to easily find and visit local stores that match their needs.
How it works
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed
How it works
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed
Find the Best Places to Be
Discover hidden local gems across Japan—from cozy cafes and artisan shops to traditional craft stores.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ...
97%
Happy Clients
Thanks to this site, I found a small family-run ceramics shop in Kyoto that wasn’t on any travel blog. The owner even showed me how to make a cup! One of the best parts of my trip.
“I loved discovering local coffee shops and bakeries through this platform. The shop owners were so kind and welcoming—it felt like I got to see the real Japan.”
“This site helped me explore parts of Tokyo I would have never found on my own. Each place had such a unique story. It was way more meaningful than just visiting famous landmarks.
We’ve been running this shop for over 40 years, mostly serving locals. After being featured on this website, we started getting visitors from all over the world. It's been amazing to share our story and traditions with them.
Recent News Articles
spot Tokyo 
Want to Support our Project?
Please contact us!
We have been supporting travelers and local shops free of charge. If you would like to support us, we would be very happy! Please contact us through our contact page.